Art & Literature Content
LitJoy Crate
SEO Copywriting and Copyediting
This literary subscription company specializing in fandom collections, special editions of classic and fantasy literature, and bookish merchandise needed copy that reflected their unique brand and created an immersive experience around their fantastical, literary products.
I wrote search engine-optimized product descriptions, blogs, listicles and round-ups, web page copy, and more that focused on showcasing their curated, high-quality bookish products and collectibles in a way that reflected their fantastical brand identity, connected with and excited their target audience, and encouraged consumers to purchase items inspired by their favorite fandoms and classic books.
Additionally, I refined their existing content to better reflect their brand, integrated SEO strategies, and copyedited their special edition novels for grammar, flow, and accuracy. This resulted in connecting the brand with a larger audience, a substantial increase in click rates and consumer purchases, and over 200K+ followers on the company Instagram.
Maddy Bethune Photography
Ghostwriting SEO Articles
This documentary-style wedding photographer had an established website and brand, but wanted to connect with more clients and share her photography from previous clients’ weddings through story-driven, search engine-optimized articles. She wanted each article to translate her vibrant, “lived-in” visual style into written SEO content that both engaged with her target audiences and captured the feeling of her photography style.
For this client, I wrote monthly articles in her unique voice, brand, and style while implementing SEO strategies that set her apart from other wedding photographers in the area and increased her reach. I described key, featured moments and experiences from each wedding through inspiring, narrative-style copy that resonated with prospective clients, gave them a sense of excitement, and encouraged them to book. This led to higher engagement, increased inquiry calls, and more bookings.
Amplified Images
Email Marketing Copy
This out-of-the-box commercial photographer focused on vibrant product, hero, and lifestyle photography for small businesses and CPG start-ups had an established brand identity and website, but she wanted to connect with more clients via her mailing list.
I created a drip email marketing campaign that included punchy, story-driven copy that gave readers and potential clients a sense of fun and excitement around booking her to photograph their products. This optimized the reader-to-client pipeline, boosted conversion rates, and directly increased total client bookings.