Luxury & Lifestyle Copywriting
ModSet Jewelry
Website Refresh and Product Copy
This family-owned, boutique business specializing in handcrafted, luxury gold jewelry pieces needed new, elevated homepage copy and product descriptions that captured the luxury, highly curated feel of their brand, as well as SEO strategy implementation to expand their reach beyond local clientele.
For this client, I elevated the language throughout the website and product copy to align more authentically with their aesthetic and luxury branding, highlighted the beauty and value of their high-quality jewelry pieces in an elegant and authentic tone of voice, and researched and implemented SEO strategies relevant to their target audience. This gave their website a more premium feel and increased their reach and website traffic, which directly led to a boost in online product sales.
The Maimon Group
Content Strategy, SEO Web Page Copy, Email Marketing, Newsletters, and Articles
This exclusive LA-based luxury vacation rental agency needed SEO copy for a website rebrand to increase their online visibility and connect them with premium clientele. Additionally, they needed a content strategy that consistently highlighted their newest curated offerings and luxury rental properties in a way that encouraged potential clients to take action and book.
For this client, I did a full audit of their site and rewrote their website copy, incorporating SEO strategies and a premium brand voice that differentiated them from other LA-based vacation rental companies to attract VIP clientele.
I also created a quarterly content calendar implementing consistent email marketing content, monthly articles, and monthly newsletters. This content showcased their bespoke offerings, featured properties, exclusive LA events, local upscale businesses, and hospitality trends relevant to their target clientele, resulting in content that felt aligned with their brand voice and vision while connecting with their target audience in an authentic, meaningful, and relevant way.
Pavillon Royal
SEO Web Copy & Brand Voice
This newly-launched luxury private wedding & event venue in South Florida requested web copy for their new website that inspired a sense of refinement, elegance, and emotion for potential clientele. They also wanted SEO incorporated into the web pages to help them become more discoverable in organic searches.
I wrote the copy for this client’s new website from the ground up, helping them develop their brand voice, and researching local competitors and relevant keywords to implement into search-engine optimized content that led to increased website traffic while also evoking a sense of prestige surrounding their elite, private venue.
RB Italia
Ghostwriting Monthly Blogs
This “mommy blogger” and content creator needed support writing engaging, SEO content for her travel and luxury lifestyle blog that felt authentically “her.”
I wrote consistent, monthly blogs in her tone of voice that focused on showcasing her luxury lifestyle and connecting with her specific audience while implementing relevant keywords and affiliate links naturally throughout the content. This boosted her online presence, leading to 191K followers on Instagram and a successful, thriving blog on motherhood, luxury travel, and lifestyle content.