Health & Wellness Content
Estia House of Movement
Rebrand & Web Page Copy Rewrite
This client expanded from a dance studio to a multidisciplinary artistic community with new offerings, programming, events, and creative experiences. They needed a total rebrand and full web page rewrites with copy that aligned their studio brand with the vibrancy of the NYC dance scene and verbalized the intersection of fitness, culture, community, inclusivity, and creative expression that they were aiming to create in their business.
I developed a brand storytelling framework for this client, wrote all of the new web copy to naturally align with their new branding and positioning , incorporated SEO strategies to help their target audience find their new studio in organic searches, and brought their vision and personality into the website in a way that emphasized the inclusive, vibrant atmosphere they wanted to create. This led to increased engagement with their new brand, increased attendance at the new studio, and the client was able to host more creative events and cultivate deeper connections within the NYC dance community.
Veganist
Brand Storytelling, Brand Voice & Messaging Guide
This elevated vegan sustainable wellness brand had a big vision for a brand that embraced the intersection of beauty and sustainability, and needed guidance and clarity expressing this vision. Their goal was to promote and provide ethical, accessible, and innovative products specifically geared toward vegan, health-conscious consumers, and they needed a brand storytelling framework that clearly expressed this goal.
Before writing any website copy, I worked with this client to develop a comprehensive, research-backed storytelling guide that refined their brand voice, tone, SEO keywords, target audience, and positioning within the conscious-living online industry space to maintain transparency and relevancy in the market of eco-friendly e-commerce. This resulted in clear messaging across all channels, a website that felt established and true to this client’s eco-conscious values, and an uptick in website traffic and consumer purchases.
Everra Wellness
Website Rebrand, SEO Copywriting, Brand Storytelling, Brand Voice & Messaging Guide
This elevated wellness center specializing in high-quality spa services, movement therapy, and treatments aiming to support health and longevity was in the process of renaming, rebranding, and repositioning their online presence. They needed clarity and guidance on setting their brand apart from competitors and establishing themselves as a leader in approachable, high-quality wellness.
I created a refined brand storytelling guide that solidified their brand voice and target audience while maintaining the integrity of their wellness brand as a trusted partner. I then used this guide as a North Star to write the copy for their website rebrand, incorporating SEO marketing strategies. This resulted in higher engagement, an increase in clientele bookings, and a fully rebranded website that presented clear customer offerings and authentically showcased this client’s approachable expertise.